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Can’t spare a dollar? How about four minutes?

December 24, 2007

Local blogger and businessman Mario Burgos is feeling this Holiday Spirit. His company, Mudhouse Advertising, has pledged $10,000 to the Art Street project at Albuquerque Healthcare for the Homeless. In addition to Mudhouse’s generous gift, they’ve pledged to contribute an additional dollar each time their promotional video for Art Street is viewed.

Not a bad angle to work; not a bad cause to get behind. So what do you say? Better yet, what do you do? Simple. Press play.

Mario Burgos:

Myself and my business partner have pledged to give up to $10,000 to the Art Street project at Albuquerque Healthcare for the Homeless. The way this works is that we (pro-bono with some of our vendors) put together an informational video on this great program, and our company, Mudhouse Advertising, will give $1 for every unique visitor that views the 4 minute video between now and the end of the year. In the first 72 hours, we have had over 1,400 views.

The cool part is that as of this morning, the video had achieved the following “honors” on YouTube:

#33 – Most Linked (This Week) – Nonprofits & Activism
#66 – Most Viewed (This Week) – Nonprofits & Activism

Yesterday, we had gotten as high the #3 most viewed video in this category for the day. Even better, is that matching donations have been coming in through our website from not only New Mexico, but from all over the U.S. (so far: Colorado, California, Maine, New York and Hawaii). We had also heard from Albuquerque Healthcare for the Homeless that they’ve had a big spike in online giving on their website.

Merry Christmas, my friends.

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